Today on Video Marketing Madness – Advanced Editing Techniques Made Easy Advanced Editing Techniques: Include background music. Include PNG graphics like logos, buttons and lower thirds. Good soruces for graphics are VideoHive, GraphicRiver and TuberTools. Logo animation. It can be done in Keynote/PowerPoint or go to Animate Your Logo or Viddyoze. Customize stock graphics to the customer name in the video editor. B Roll/ cutaways. For instance, if you’re interviewing a plumber, cutaway to a video of him fixing a toilet. You can also use stills and VideoHive has stock footage. Use green screens. For video editors, Ray likes the free Shotcut and Final Cut Pro as you can get a wide variety of plugins for whatever you need. Ask Ray was how to be good at video marketing. In addition to what we talked about today; make sure your video is optimized with title, descriptions and tags. Add social bookmarks with Onlywire. VidPenguin is also a good backlinking software. Buy AdWords views. Do good keyword research. Tools include the Google Keyword Planner, Market Samurai, Long Tail Pro.