Joe Pulizzi, author of "Epic Content Marketing"

  Today on "Video Marketing Madness", our special guest was Joe Pulizzi, author of "Epic Content Marketing". We talked about how to tell a different story, break through the clutter, and win more customers by marketing less. Beating the competition means telling better stories, delivering powerful information and rethinking marketing entirely. Pulizzi is a content marketing strategist and founder of the Content Marketing Institute, which runs the largest content marketing event in North America; Content Marketing World. Here's the website for the Content Marketing Institute. Lot's of great resources! The website for Joe's book - "Epic Content Marketing". It's a really good book and you can buy it here.